Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001873" target="_blank" >RIV/47813059:19520/12:#0001873 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
Original language description
This article deals with the utilization of the Customer Relationship Management by small and medium enterprises in the Czech Republic. The basis for our article is the description of CRM system and the current state of the CRM utilization by SME in the Czech Republic. The authors stress out how important it is to utilize this new trend in marketing in order to reach consumers efficiently. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The data comes from the second wave of our research, which is why they can be compared to the previous results from 2010. The research took place in the Czech Republic. In the last part, authors evaluate the new research and discuss the trends, and whether the CRM system is a positive or negative thing.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 20th Annual Conferences on Marketing and Business Strategies for Central&Eastern Europe
ISBN
978-3-9503290-1-8
ISSN
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e-ISSN
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Number of pages
14
Pages from-to
121-134
Publisher name
Wirtschafts Universitat Wiena, Depaul University Chicago
Place of publication
Vídeň
Event location
Vídeň
Event date
Jan 1, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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