UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F12%3A%230001978" target="_blank" >RIV/47813059:19520/12:#0001978 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
UTILIZATION OF CRM BY SMALL AND MEDIUM ENTERPRISES
Original language description
The starting point is the description of the CRM system and the current state of the CRM utilization by enterprises in the Czech Republic. The theoretical part also describes the general functioning of a CRM system and its place in Caring Economy, if there is or will be any. It is not author`s right to judge such a complex thing, that is why he provides positive and negatives for the readers to decide for themselves. The main part of the article is the primary research, which uses the questionnaire research to determine the knowledge of customers by companies, mainly the key customers, and if companies keep records about them. The research took place in the Czech Republic. In the topics for discussion the author points out that very significant factorin whether the company has a real opportunity to use the CRM system is the size of the organization itself, and gives a suggestion how to solve this issue.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
7th international symposium on business administration
ISBN
978-605-4222-18-6
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
55-60
Publisher name
Çanakkale Onsekiz Mart University, Turkey
Place of publication
Canakkale, Turecko
Event location
Canakkale, Turecko
Event date
Jan 1, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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