CRM and Cloud Computing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F11%3A10067267" target="_blank" >RIV/62690094:18450/11:10067267 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CRM and Cloud Computing
Original language description
The article deals with how selected companies doing business in the Czech Republic are using information technology and business strategy Customer Relationship Management (CRM). If they use complete solutions of CRM as purchase and installation of software or if they use the CRM system only as part of services which are provided through Cloud Computing technology. Apparently also because of ending of the economic crisis is CRM in the Czech Republic beginning more use.CRM is implemented to help increasequality of relationship and communication with customers. In the article there are described types of Cloud Computing and most common definition of CRM. The analysis of using of CRM and Cloud Computing in selected companies, which are grouped by number of employees, is described, too. At the end there is summary of analysis results and contribution of CRM and Cloud Computing.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Applied informatics and computing theory (AICT '11)
ISBN
978-1-61804-034-3
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
255-259
Publisher name
World scientific and engineering academy and society
Place of publication
Athens
Event location
Praha
Event date
Sep 26, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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