Trading Income of Selected Companies in Comparing with Implemented CRM
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000491" target="_blank" >RIV/62690094:18450/12:50000491 - isvavai.cz</a>
Result on the web
<a href="http://www.mendelu.cz/dok_server/slozka.pl?id=57208;download=91851" target="_blank" >http://www.mendelu.cz/dok_server/slozka.pl?id=57208;download=91851</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Trading Income of Selected Companies in Comparing with Implemented CRM
Original language description
General awareness of information technology and business strategy Customer Relationship Management (CRM) among managers in the Czech Republic is for several years, but in comparison with Western states of the European Union the Czech companies are underdeveloped. Apparently also because of the economic crisis is CRM in the Czech Republic begins to be used more. The main goal of implementing CRM is to help to company increase the quality of relationship and communication with customers. In this article are the most common definitions of CRM. The main content of this article is about the analysing and comparing of Trading Income of selected companies doing business in the Czech Republic. There are compared selected companies with implemented informationtechnology and business strategy CRM with companies without implemented CRM and how it could have an impact to the Trading Income of these selected companies. Has CRM implementation helped to increase the positive Trading Income during th
Czech name
—
Czech description
—
Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
—
Volume of the periodical
60
Issue of the periodical within the volume
2, 2012
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
231-236
UT code for WoS article
—
EID of the result in the Scopus database
—