Some Results of Analyzes of Customer Relationship Management in the Selected Czech Companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F12%3A50000487" target="_blank" >RIV/62690094:18450/12:50000487 - isvavai.cz</a>
Result on the web
<a href="http://www.wseas.us/e-library/conferences/2012/Zlin/FAA/FAA-59.pdf" target="_blank" >http://www.wseas.us/e-library/conferences/2012/Zlin/FAA/FAA-59.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Some Results of Analyzes of Customer Relationship Management in the Selected Czech Companies
Original language description
This article deals with state of using information technology and business strategy Customer Relationship Management (CRM) in selected sample of companies which are doing their business in the Czech Republic. In the article are most using definition CRMand results of our analyzes and researches on a sample of companies with implementing CRM. Has helped CRM for increasing and better Overall Turnover and Trading Income during the economic crisis? Which CRM IT solution was chosen by management of the sample of companies? General awareness of the CRM among managers in the Czech Republic is for several years, but in comparison with Western nations of the European Union the Czech companies are still lagging in its use. At the time of the lingering economiccrisis CRM starts to be more implemented. In this article are also described these main manager's expectations before implementing CRM in their business companies.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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