A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002319" target="_blank" >RIV/47813059:19520/13:#0002319 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY
Original language description
Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketingcommunication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
O - Projekt operacniho programu
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Food Science, Engineering and Technologies 2013
ISSN
1314-7102
e-ISSN
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Volume of the periodical
LX
Issue of the periodical within the volume
říjen
Country of publishing house
BG - BULGARIA
Number of pages
4
Pages from-to
1304-1307
UT code for WoS article
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EID of the result in the Scopus database
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