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A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F13%3A%230002319" target="_blank" >RIV/47813059:19520/13:#0002319 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    A SURVEY ON MARKETING COMMUNICATIONS IN HOSPITALITY

  • Original language description

    Business in Hospitality creates a highly competitive environment with an international character. This article deals with the exploration of marketing communication strategies of companies offering hospitality services. Solution for successful marketingcommunication of firms offering hospitality services and for effective achievement of business goals is the use of an integrated communication system, modern interactive instruments and Internet options.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    O - Projekt operacniho programu

Others

  • Publication year

    2013

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Food Science, Engineering and Technologies 2013

  • ISSN

    1314-7102

  • e-ISSN

  • Volume of the periodical

    LX

  • Issue of the periodical within the volume

    říjen

  • Country of publishing house

    BG - BULGARIA

  • Number of pages

    4

  • Pages from-to

    1304-1307

  • UT code for WoS article

  • EID of the result in the Scopus database