The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002707" target="_blank" >RIV/47813059:19520/14:#0002707 - isvavai.cz</a>
Result on the web
<a href="http://apps.webofknowledge.com/full_record.do?product=UA@search_mode=GeneralSearch@qid=1@SID=Z1prE4N7f2o5CxElcfd@page=1@doc=1@cacheurlFromRightClick=no" target="_blank" >http://apps.webofknowledge.com/full_record.do?product=UA@search_mode=GeneralSearch@qid=1@SID=Z1prE4N7f2o5CxElcfd@page=1@doc=1@cacheurlFromRightClick=no</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The establishment of VIG group as a marketing strategy on the insurance market in the Czech Republic
Original language description
The issue of the establishment of insurance groups relates to up-to-date trends on the present insurance market. The VIG group is a major insurance group on the Czech insurance market. The insurance companies Kooperativa Pojišťovna, ČPP Pojišťovna and Pojišťovna ČS are its three subsidiaries. The aim of this paper is to determine the influence of the establishment of the insurance group VIG on selected indicators of the insurance market. The paper describes the establishment and development of the insurance group VIG in the Czech Republic. The article characterizes business cooperation of insurance companies within the insurance group VIG and cooperation with commercial banks under the terms of bancassurance products. The paper includes an analysis ofthe insurance market of the insurance group VIG according to selected indicators for the period 2005 -2012 and evaluates their development.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
O - Projekt operacniho programu
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
EUROPEAN FINANCIAL SYSTEMS 2014: PROCEEDINGS OF THE 11TH INTERNATIONAL SCIENTIFIC CONFERENCE
ISBN
978-80-210-7153-7
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
475-483
Publisher name
Masarykova univerzita
Place of publication
Brno
Event location
Lednice
Event date
Jan 1, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000350701500064