Perceived Quality of Regional Products in MS Region

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002740" target="_blank" >RIV/47813059:19520/14:#0002740 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Perceived Quality of Regional Products in MS Region

Original language description

This article deals with the perceived quality of regional products in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out what do consumers perceive as a quality product and what characteristics make a quality product.The data were obtained by questionnaire survey and analysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumers in MS region are still price oriented and that the preference of quality over price does not depend on regional brand knowledge.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

O - Projekt operacniho programu

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

XI International Science Conference

ISBN

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ISSN

1307-6892

e-ISSN

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Number of pages

4

Pages from-to

699-702

Publisher name

Neuvedeno

Place of publication

Neuvedeno

Event location

Řím

Event date

Sep 18, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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