Singles in Czech Republic as a Specific Market Segment in Financial Services Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F15%3A%230003595" target="_blank" >RIV/47813059:19520/15:#0003595 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Singles in Czech Republic as a Specific Market Segment in Financial Services Marketing
Original language description
The segment "Singles" could be said as the strong market power. With continuously rising importance for marketing managers in companies providing financial services it can have a crucial business potential for financial business units. The objective of this paper is to provide readers the description of partial output of the primary marketing research with focus on marketing of financial services for the defined segment. Paper determinates the basic problem areas as well as definition of the segment singles, financial services marketing, defining the primary research problem and primary research methodology. Results showed high popularity of pension plans, building savings and life insurance among the studied segment. Furthermore the average number ofutilized financial product has been detected as well as tendency of consumers to purchase more products as their income raises till certain saturation. The research analysis disclosed different usage of financial products based on gender
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth
ISBN
978-0-9860419-4-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
2210-2216
Publisher name
International Business Information Management Association
Place of publication
Neuvedeno
Event location
Amsterdam, Nizozemí
Event date
May 7, 2015
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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