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Singles in Czech Republic as a Specific Market Segment in Financial Services Marketing

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F15%3A%230003595" target="_blank" >RIV/47813059:19520/15:#0003595 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Singles in Czech Republic as a Specific Market Segment in Financial Services Marketing

  • Original language description

    The segment "Singles" could be said as the strong market power. With continuously rising importance for marketing managers in companies providing financial services it can have a crucial business potential for financial business units. The objective of this paper is to provide readers the description of partial output of the primary marketing research with focus on marketing of financial services for the defined segment. Paper determinates the basic problem areas as well as definition of the segment singles, financial services marketing, defining the primary research problem and primary research methodology. Results showed high popularity of pension plans, building savings and life insurance among the studied segment. Furthermore the average number ofutilized financial product has been detected as well as tendency of consumers to purchase more products as their income raises till certain saturation. The research analysis disclosed different usage of financial products based on gender

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth

  • ISBN

    978-0-9860419-4-5

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    2210-2216

  • Publisher name

    International Business Information Management Association

  • Place of publication

    Neuvedeno

  • Event location

    Amsterdam, Nizozemí

  • Event date

    May 7, 2015

  • Type of event by nationality

    CST - Celostátní akce

  • UT code for WoS article