Trends in external relationships building: An electronic media adoption in SME area
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F15%3A%230003596" target="_blank" >RIV/47813059:19520/15:#0003596 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Trends in external relationships building: An electronic media adoption in SME area
Original language description
Discuss main findings in area of external communication in case of SME in Moravian - Silesian Region as a case study. Communication channels (flows) are examined from the supplier till customer value chain. Main question is, which electronic media are effective and if the portfolio, used by SME has any relationship with business life cycle of examined businesses.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Aktuální ekonomické trendy v podnikání 2015
ISBN
978-80-7455-051-5
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
30-34
Publisher name
Moravská Vysoká Škola Olomouc
Place of publication
Olomouc
Event location
Olomouc
Event date
May 6, 2015
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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