BENEFITS OF PRODUCT PROTECTIVE MARKING

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F15%3A%230003644" target="_blank" >RIV/47813059:19520/15:#0003644 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
BENEFITS OF PRODUCT PROTECTIVE MARKING
Original language description
The main aim of this article is to identify the attitude of Moravian-Silesian consumers to the product protective marking, based on its benefits. The authors therefore define brand in marketing, product protective marking, brand benefits, and brand value. After the secondary research on theoretical background, authors research the current situation of product protective marking in the Czech Republic and design their own categorization. This is the first benefit of this article that can be used by our Czech ministries to make the situation in product protective marking a bit clearer. The primary research is conducted on representative sample of 719 for Moravian-Silesian region, based on 4 demographic characteristics: age, gender, education, and income.The main goals are to assess consumers' knowledge of these brands and what benefits the brands provide. The outcomes are mostly according to premises from the secondary research, 73.1 % of respondents check only sometimes or only for spec
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 13th International Conference "ECONOMIC POLICY IN THE EUROPEAN UNION MEMBER COUNTRIES"
ISBN
978-80-248-3796-3
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
634-645
Publisher name
VŠB-TU Ostrava
Place of publication
Ostrava
Event location
Karolinka
Event date
Sep 2, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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