Knowledge of Regional Brands in Moravian-Silesian Region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002739" target="_blank" >RIV/47813059:19520/14:#0002739 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-114" target="_blank" >http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-114</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-114" target="_blank" >10.5817/CZ.MUNI.P210-6840-2014-114</a>

Result language
angličtina
Original language name
Knowledge of Regional Brands in Moravian-Silesian Region
Original language description
This article deals with regional brands in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out if consumers know regional brands and how this knowledge depends on demographic factors. The data were obtained by questionnaire survey and analysed by IBM SPSS. From the thousands of respondents the representative sample of 719 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumer knowledgeof regional brands in MS region depends on education and income and is independent on gender and age.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
XVII. mezinárodní kolokvium o regionálních vědách
ISBN
978-80-210-6840-7
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
880-886
Publisher name
Neuvedeno
Place of publication
Neuvedeno
Event location
Hustopeče
Event date
Jun 18, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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