Consumer Ethnocentrism in MS Region

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F14%3A%230002752" target="_blank" >RIV/47813059:19520/14:#0002752 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Consumer Ethnocentrism in MS Region

Original language description

This article deals with consumer ethnocentrism in the Moravian-Silesian region in the Czech Republic. Research was focused on finding out how strong consumer ethnocentrism is in the region and how it depends on demographic factors. The used method is CETSCALE and the data were obtained by questionnaire survey, analyzed by IBM SPSS. From the thousands of respondents the representative sample of 414 for MS region was created based on demographic factors of gender, age, education and income. The research analysis disclosed that consumer ethnocentrism in MS region depends on education and income and is independent on gender and age.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/EE2.3.20.0016" target="_blank" >EE2.3.20.0016: Through the targeted research in the area of small and middle-sized companies to reaching competitive knowledge economy</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Inernational Science Index

ISBN

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ISSN

1307-6892

e-ISSN

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Number of pages

4

Pages from-to

717-720

Publisher name

Neuvedeno

Place of publication

Neuvedeno

Event location

Madrid

Event date

Mar 27, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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