Consumer Ethnocentrism of Moravian-Silesian Region: comparison of CETSCALE research 2013/17
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F17%3A00010832" target="_blank" >RIV/47813059:19520/17:00010832 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Consumer Ethnocentrism of Moravian-Silesian Region: comparison of CETSCALE research 2013/17
Original language description
The aim of this article is to measure the Consumer Ethnocentrism (further as CE) in the Moravian-Silesian region in the Czech Republic utilizing the CETSCALE. The research was focused on finding the strength of individual CETSCALE scales and the dependency of CE on demographic factors. Literature review describes the development of CE, and more importantly the CETSCALE, with some of its critics and constraints. The research took place in the MS Region and the sample consisted of 439 respondents. All the data is compared with our previous research from 2013. According to Cronbach's Alpha, the data is consistent and therefore reliable to explain CE. The main findings are the strength of the CE is as high as 66.3% of the overall possible score, which ranks this region amongst ones with the highest CE. In both, the 2013 and 2017 data, we can observe strong evidence of consumers in this region being highly ethnocentric, supporting local products and local producers, with negative perception of foreign products. In 2014, only education and net monthly income were proven to have statistically significant impact on CE, in 2017 also the age categories.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
O - Projekt operacniho programu
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
XX. Mezinárodní kolokvium o regionálních vědách sborník příspěvků
ISBN
978-80-210-8586-2
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
590-597
Publisher name
Neuveden
Place of publication
Neuveden
Event location
Kurdějov
Event date
Jun 14, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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