Exploring the Impact of Consumer Ethnocentrism on Impulsive Buying Decisions: with evidence from Sri Lanka.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868654" target="_blank" >RIV/70883521:28120/12:43868654 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Exploring the Impact of Consumer Ethnocentrism on Impulsive Buying Decisions: with evidence from Sri Lanka.
Original language description
The purpose of this paper is to examine certain aspects of the relationship among consumer ethnocentrism (CE), consumer impulsiveness (CI) and impulse decisions to buy domestic brands at the point of purchasing; in the context of young educated customersin Sri Lanka. The sample was drawn from university students who usually buy FMCG product categories. A self administrated questionnaire was distributed among 130 randomly selected respondents, both males and females. The reliability of all scales was found to be acceptable since Cronbach?s alpha values were higher than 0.7. The findings revealed that there is no correlation between CE and CI and that both constructs are positively correlated with impulsive buying decisions. Furthermore, high ethnocentric and impulsive customers display a higher tendency of making impulsive decisions than high ethnocentric and low impulsive customers
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Advances in Economics, Risk Management, Political and Law Science
ISBN
978-1-61804-123-4
ISSN
2227-460X
e-ISSN
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Number of pages
6
Pages from-to
"247 ? 252"
Publisher name
WSEAS Press
Place of publication
Praha
Event location
Zlín
Event date
Sep 20, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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