Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868651" target="_blank" >RIV/70883521:28120/12:43868651 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study.
Original language description
Impulsive buying is a common phenomenon in consumer behavior and previous studies found that it has a direct bond with cognitive dissonance. However, the nature of the relationship could not be generalized to each circumstance. In this study, researchersviewed this issue by investigating degree of cognitive dissonance in impulsive purchasing and planned buying and assessed the impact of consumer impulsiveness on cognitive dissonance by paying special attention to the mode of payment. The study was conducted among randomly selected 345 customers who made both planned and impulse purchasing from three main supercenters and two fashion houses located in Colombo, Sri Lanka. Questionnaires were designed based on scales that were already validated in the previous studies. The reliability of scales was measured by Cronbach?s Alpha coefficients. The paired samples t test, multiple regression analysis and independent sample t test were used for the data analysis and testing hypotheses.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration
ISSN
1211-555X
e-ISSN
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Volume of the periodical
17
Issue of the periodical within the volume
23
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
12
Pages from-to
160-171
UT code for WoS article
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EID of the result in the Scopus database
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