Retail management: Generation Z and their impulsive buying behavior in non-food retails

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F24%3A63577418" target="_blank" >RIV/70883521:28120/24:63577418 - isvavai.cz</a>

Result on the web

<a href="https://pjms.zim.pcz.pl/article/546166/en" target="_blank" >https://pjms.zim.pcz.pl/article/546166/en</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.17512/pjms.2024.29.1.07" target="_blank" >10.17512/pjms.2024.29.1.07</a>

Result language

angličtina

Original language name

Retail management: Generation Z and their impulsive buying behavior in non-food retails

Original language description

Paper is focusing on post-covid19 impulsive buying behavior and generation Z in a case of Central European transitional economies. Important is, that generation Z will be become full-fledged consumers with their own income. The aim of the paper is, how they are sensitive on impulsive buying behaviour. Previous research has not yet investigated impulsive buying behaviour on generation Z in the post-covid19 era in Central Europe. Based on literature review, four hypotheses identifying relationships were sets. Research design consists of survey-based quantitative research. The data (n=119) were obtained in 2023 through an online questionnaire survey. For statistical analyses were used p-value and the Pearson Chi-square Test. It was found, there is relationship between reason of impulsive purchase and impulsive buying behavior and relationship between gender and impulsive buying behavior, and it wasn’t found relationship between free funds to spend and impulsive buying behavior. Research was looking into product category which was bought impulsively by generation Z in last 6 months. Most sold product category impulsively were clothes and entertainment. This paper helps marketers with fresh information on which type of products are most impulse purchased in post-covid19 era. With the right marketing tools, it will then be easy for marketers to convince customers to buy these products.

Czech name

—

Czech description

—

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Polish Journal of Management Studies

ISSN

2081-7452

e-ISSN

—

Volume of the periodical

29

Issue of the periodical within the volume

1

Country of publishing house

PL - POLAND

Number of pages

13

Pages from-to

119-131

UT code for WoS article

001282259300007

EID of the result in the Scopus database

2-s2.0-85201633653