ANALYSIS OF CONSUMERS' PRO-ENVIRONMENTAL PURCHASING BEHAVIOUR AND THE INFLUENCE OF INFORMATION ON GROCERY MARKET

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63564458" target="_blank" >RIV/70883521:28120/23:63564458 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
ANALYSIS OF CONSUMERS' PRO-ENVIRONMENTAL PURCHASING BEHAVIOUR AND THE INFLUENCE OF INFORMATION ON GROCERY MARKET
Original language description
Subsequently, a small-scale quantitative research is conducted through a questionnaire survey. This research is targeted at Generation Z, i.e. the 18-25 age group. The aim of the questionnaire survey is to analyse the purchasing behaviour of Generation Z when buying food and also to define the relation between information and knowledge in relation to buying behaviour and decision making.The evaluation of the questionnaire is then presented on two aspects. Firstly, the questionnaire is evaluated as a whole to understand the buying behaviour of Generation Z. And in the second line, the individual's perspective is studied by assessing the level of information and information seeking ability in relation to the normal grocery buying behaviour. And then by assessing the pro-environmental intention while purchasing.As a result, a correlation can be observed between the level of awareness and pro-environmental purchasing behaviour. Limitations include sample size and the scope of the survey. However, these limitations will be overcome in the following research in the context of a doctoral study.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
19th International Bata Conference for Ph.D. Students and Young Researcher
ISBN
978-80-7678-194-8
ISSN
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e-ISSN
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Number of pages
13
Pages from-to
329-342
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Sep 13, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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