IMPULSIVE BUYING BEHAVIOUR: GENERATION Z

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63551138" target="_blank" >RIV/70883521:28120/22:63551138 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.7441/dokbat.2022.10" target="_blank" >http://dx.doi.org/10.7441/dokbat.2022.10</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/dokbat.2022.10" target="_blank" >10.7441/dokbat.2022.10</a>

Result language
angličtina
Original language name
IMPULSIVE BUYING BEHAVIOUR: GENERATION Z
Original language description
Paper is focusing on impulsive buying behaviour and generation Z. Generation Z was chosen because this generation will be in near future in productive year. And it is important to know, how they are sensitive on impulsive buying behaviour. For research was collected 148 questionnaires and for analysis was used 120 questionnaires. It was found, there is relationship between reason of impulsive purchase and impulsive buying behaviour and relationship between gender and impulsive buying behaviour, and it wasn’t found relationship between free funds to spend and impulsive buying behaviour. Research was looking into product category which was bought impulsively by generation Z in last 6 months. Most sold product category impulsively were clothes and entertainment.
Czech name
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Czech description
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Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
DOKBAT 2022 - 18th International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7678-101-6
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
99-107
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Sep 14, 2022
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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