Recognition of the regional food brand “Regionální potravina Jihomoravský kraj” by consumers in the Region of South Moravia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F16%3AN0000038" target="_blank" >RIV/71226401:_____/16:N0000038 - isvavai.cz</a>

Alternative codes found

RIV/60460709:41110/16:72319 RIV/61989100:27510/16:86097806

Result on the web

<a href="http://journals.vstecb.cz/recognition-of-the-regional-food-brand-regionalni-potravina-jihomoravsky-kraj-by-consumers-in-the-region-of-south-moravia/" target="_blank" >http://journals.vstecb.cz/recognition-of-the-regional-food-brand-regionalni-potravina-jihomoravsky-kraj-by-consumers-in-the-region-of-south-moravia/</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Recognition of the regional food brand “Regionální potravina Jihomoravský kraj” by consumers in the Region of South Moravia

Original language description

This paper presents an overview of the results of research carried out in 2014 – 2015 in the Region of South Moravia, the Czech Republic. Only partial results of the research into the brand recognition of “Regionální potravina Jihomoravský kraj” (Regional food South Moravia Region) are presented. The questionnaire survey was conducted at the turn of 2014 to 2015. A sample of 450 respondents in this region was used. The Pearson’s Chi-squared test was utilized to test the independence of the brand recognition of “Regionální potravina Jihomoravský kraj” on socio-demographic factors, such as a respondents´ age, gender, level of education, as well as monthly income of their families. The results show that the majority of respondents in the Region of South Moravia do not recognize this brand and that women, young consumers and consumers with the highest family incomes are the most important target groups for this brand.

Czech name

—

Czech description

—

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Litera Scripta

ISSN

1805-9112

e-ISSN

—

Volume of the periodical

9

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

111-123

UT code for WoS article

—

EID of the result in the Scopus database

—