BRAND OF QUALITY AND ORIGIN REGIONÁLNÍ POTRAVINA ÚSTECKÝ KRAJ BY VIEW OF CUSTOMERS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10241380" target="_blank" >RIV/61989100:27510/18:10241380 - isvavai.cz</a>
Alternative codes found
RIV/71226401:_____/18:N0100122
Result on the web
<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
BRAND OF QUALITY AND ORIGIN REGIONÁLNÍ POTRAVINA ÚSTECKÝ KRAJ BY VIEW OF CUSTOMERS
Original language description
This paper presents an overview of the results of research carried out in 2017 in the Usti Region, in the Czech Republic. This research is a part of researches realized by the author team in years 2014-2017 in selected regions of the Czech Republic and focused on analyzing consumers' recognition and preferences of the most important Czech food brand of quality and origin - Regionální potravina. The questionnaire of this survey was conducted in the year 2017. A sample of 231 respondents in this region were used. The Pearson's Chi-squared test was utilized to test the independence of the brand recognition of "Regionální potravina Ústecký kraj" on selected socio-demographic factors. The results show that in the Usti Region recognize this brand around 60 % of the respondents - inhabitants of the Usti Region in the Czech Republic. The brand is more known by young and middle-aged consumers. Also, an interesting factor is the fact that the mark is mainly known by middle-income respondents and fewer by respondents with the highest family income.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 27th International Scientific Conference Agrarian Perspectives XXVII. Food Safety – Food Security
ISBN
978-80-213-2890-7
ISSN
1213-7960
e-ISSN
2464-4781
Number of pages
7
Pages from-to
284-290
Publisher name
Czech University of Life Sciences Prague
Place of publication
Praha
Event location
Praha
Event date
Sep 19, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000512313800039

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