Regional brand benefits for companies - comparison of 2013 and 2015/6

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F16%3A00010635" target="_blank" >RIV/47813059:19520/16:00010635 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5817/CZ.MUNI.P210-8273-2016-26" target="_blank" >http://dx.doi.org/10.5817/CZ.MUNI.P210-8273-2016-26</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5817/CZ.MUNI.P210-8273-2016-26" target="_blank" >10.5817/CZ.MUNI.P210-8273-2016-26</a>

Result language
angličtina
Original language name
Regional brand benefits for companies - comparison of 2013 and 2015/6
Original language description
This article aims to compare the expected and actually received benefits of regional brands for companies in the Czech Republic in 2013 and 2015/6. The data were obtained by questionnaire survey and analysed by IBM SPSS. Representative sample of 204 resp. 234 companies was created, based on the region of company origin. The research analysis disclosed the expected benefits that the regional brand should bring to companies. But the actual benefits are perceived as much worse. This is true for both researches. The statistical testing of hypotheses revealed that the benefits depend on the region of origin, which surprised both us and the regional coordinators.
Czech name
—
Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
XIX. mezinárodní kolokvium o regionálních vědách, sborník příspěvků
ISBN
978-80-210-8273-1
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
210-217
Publisher name
Masarykova univerzita Brno
Place of publication
Brno
Event location
Čejkovice
Event date
Jun 15, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000391253500027

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