Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F21%3A10247945" target="_blank" >RIV/61989100:27510/21:10247945 - isvavai.cz</a>

Alternative codes found

RIV/71226401:_____/21:N0100431 RIV/60460709:41110/21:86934

Result on the web

<a href="https://www.mdpi.com/2071-1050/13/1/318" target="_blank" >https://www.mdpi.com/2071-1050/13/1/318</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su13010318" target="_blank" >10.3390/su13010318</a>

Result language

angličtina

Original language name

Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Original language description

Food labels allow producers to promote the unique selling points of their products and help consumers buy products with value-adding qualities. The aim of the present article is hence to explore Czech food producers&apos; expectations and experience with selected food labels. The selection was narrowed down to enterprises that had succeeded in the certification processes within the food labeling systems of European quality and origin labels (protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialty guaranteed (TSG)), as well as schemes that fall under the remit of the Ministry of Agriculture of the Czech Republic, such as Klasa (Ceska potravina/Czech food, Regionalni potravina/regional food, and BIO). The research was made using an online questionnaire in January-February 2018, and was focused on determining possible discrepancies in expectations that the companies had before applying for quality/origin labels and their actual experience with the labelling systems, the benefits they had gained, and their overall experience with the labels. To compare the respondents&apos; expectations and their actual experience, both the non-parametric Wilcoxon test and t-test were used. The results show that the respondents positively evaluated the effects of marketing communication, but their expectations had been higher than what they experienced.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

1

Country of publishing house

CH - SWITZERLAND

Number of pages

13

Pages from-to

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UT code for WoS article

000606396300001

EID of the result in the Scopus database

2-s2.0-85099072048