CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000090" target="_blank" >RIV/47813059:19520/19:A0000090 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CRM AND CUSTOMER RELATIONSHIPS FOR SUPPORTING INTERNATIONAL CONTACTS
Original language description
This paper is focused on CRM (Customer Relationship Management) systems and their support for international contacts. The method solution is based on a literature review and monitoring of CRM systems for multilingual features and other localization functions. Choosing the optimal CRM is difficult among hundreds of CRM systems. CRM systems range from opulent solutions to small tools and there is a lot of diversity in the implemented solutions. Only a few CRM systems offer a comprehensive background for the global market, such as Dynamic CRM, HubSpot, OnlyOffice, Oracle NetSuite, SAP CRM, or Zoho CRM. Many others focus on local markets or prefer English as the default language. For a detailed evaluation of CRM systems, it is recommended to use Saaty’s method.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
International Relations 2019: Current Issues of World Economy and Politics Conference Proceedings 20th International Scientific Conference at Smolenice Castle 28th - 29th November 2019
ISBN
9788022546867
ISSN
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e-ISSN
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Number of pages
1127
Pages from-to
419-424
Publisher name
Vydavateľstvo Ekonóm
Place of publication
Bratislava
Event location
Smolenice
Event date
Jan 1, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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