Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F21%3AA0000222" target="_blank" >RIV/47813059:19520/21:A0000222 - isvavai.cz</a>
Result on the web
<a href="https://wgsr.uw.edu.pl/pisg/?p=1791" target="_blank" >https://wgsr.uw.edu.pl/pisg/?p=1791</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.48128/PISG/2021-66.2-04" target="_blank" >10.48128/PISG/2021-66.2-04</a>
Alternative languages
Result language
angličtina
Original language name
Influence of selected factors on the repeat purchase of the a package tour - Case study from tourism of the Moravian-Silesian Region
Original language description
The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers' and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price/quality. This study is important not only for the marketers' but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50901 - Other social sciences
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Prace i Studia Geograficzne
ISSN
0208-4589
e-ISSN
2543-7313
Volume of the periodical
66
Issue of the periodical within the volume
2
Country of publishing house
PL - POLAND
Number of pages
15
Pages from-to
55-69
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85115316779