Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F21%3AA0000274" target="_blank" >RIV/47813059:19520/21:A0000274 - isvavai.cz</a>
Result on the web
<a href="http://academica.turistica.si/index.php/AT-TIJ/index" target="_blank" >http://academica.turistica.si/index.php/AT-TIJ/index</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.26493/2335-4194.14.205-216" target="_blank" >10.26493/2335-4194.14.205-216</a>
Alternative languages
Result language
angličtina
Original language name
Using Google Trends in International Tourism: A Case Study of the Czech and Slovak Republics
Original language description
This paper deals with using Google Trends in International Tourism. The attention will be focused on analysing the behaviour of Czech and Slovak tourists travelling to seaside resorts between the years 2010–2019. This paper aims to determine whether there is a connection between the data from the official statistics where Czech and Slovak tourists went and what they were searching on Google Search. The authors also compare the Google Trends analysis with the statistical data for Czech and Slo- vak tourists travelling to seaside resorts. The paper uses the data from 2010 related to the popularity of Czech and Slovak destinations; the data from 2019 to Decem- ber is not available yet. This paper will also provide detailed statistical reports using the Spearman’s rank correlation coefficient. It is very important to mention that this article focuses only on the Google Trends analysis for the travelling category. Des- tination selection is a complex process that is influenced by many factors. Google Trends is a useful tool for a prediction about travelling to seaside resorts, but that does not always accurately reflect the popularity of a destination compared to statis- tics.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50901 - Other social sciences
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Academica Turistica - Tourism and Innovation Journal
ISSN
2335-4194
e-ISSN
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Volume of the periodical
14
Issue of the periodical within the volume
2
Country of publishing house
SI - SLOVENIA
Number of pages
12
Pages from-to
205-216
UT code for WoS article
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EID of the result in the Scopus database
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