Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F23%3AA0000379" target="_blank" >RIV/47813059:19520/23:A0000379 - isvavai.cz</a>
Result on the web
<a href="https://link.springer.com/book/10.1007/978-3-031-23574-0" target="_blank" >https://link.springer.com/book/10.1007/978-3-031-23574-0</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-031-23574-0" target="_blank" >10.1007/978-3-031-23574-0</a>
Alternative languages
Result language
angličtina
Original language name
Customer Behaviour in eCommerce. Case Studies from the Online Grocery Market
Original language description
The publication presents the results of the project, which dealt with the issue of consumer behaviour in online markets. Consumer behaviour has been studied in the context of the strategy of business firms and also in the context of loyalty and the impact on customer loyalty.
Czech name
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Czech description
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Classification
Type
B - Specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
9783031235733
Number of pages
108
Publisher name
Springer
Place of publication
Cham
UT code for WoS book
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