Difficulties in Business Processes to Support Customer Loyalty Based on CRM Systems
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F23%3AA0000425" target="_blank" >RIV/47813059:19520/23:A0000425 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Difficulties in Business Processes to Support Customer Loyalty Based on CRM Systems
Original language description
The implemented business processes play an important role for CRM (Customer Relationship Management). CRM systems are responsible for managing customer relationships. It involves the collection of data from realized processes and the emphasis is placed on identifying challengers and difficulties. This article explores ways to simplify them using artificial intelligence (AI), log files, low-code applications, or templates. The adopted solution of the method uses literature research with the search for suitable modeling applications to create a 360 degree view of business processes based on inspiration from CRM. For the purposes of analyzing variability in business processes, examples from AI support integrated in CRM systems or individual applications are discussed. There is also interest in low-code applications as a promising innovative way for business as well as research.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
4rd International conference on Decision making for Small and Medium-Sized Enterprises. Conference Proceedings.
ISBN
9788075105547
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
88-93
Publisher name
Silesian University in Opava, School of Business Administration in Karvina
Place of publication
Karviná
Event location
Petrovice u Karviné
Event date
Jan 1, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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