Mobile phone use in shopping process: A case from the Czech republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43949433" target="_blank" >RIV/49777513:23510/17:43949433 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Mobile phone use in shopping process: A case from the Czech republic
Original language description
Traditional retail is changing rapidly over past years, the influence of new technologies is significant. The traditional retail-customer relations and interactions are shifting because of new technological approaches. One of the recent developments is more frequent use of mobile phones and devices in shopping process in traditional retail. This article presents a research from Czech Republic which deals with mobile phone use during shopping in brick-and-mortar stores regarding the influence of demographical factors. The objective of the article is to look at the influence of age, education and sex on mobile phone use in traditional retail. Furthermore, the assumed pioneering role of Generation Y is examined. Over 600 respondents were questioned about their use of new technology, current and future use of mobile phones in shopping process. The results show that mobile phone use in shopping process is dependent on demographic factor: age. But the dependence is not very strong. Demographic factor: education influences the mobile phone use in shopping process in traditional retail, but not in all examined questions. However, the influence of sex on mobile phone use is almost indifferent. The authors also proofed that Generation Y doesn´t seem to be pioneering in the mobile phone use in shopping process in traditional retail.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2017
ISBN
978-3-86367-051-1
ISSN
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e-ISSN
neuvedeno
Number of pages
12
Pages from-to
183-194
Publisher name
Verlag der GUC - Gesellschaft für Unternehmensrechnung und Controlling m.B.H.
Place of publication
Chemnitz
Event location
Plzeň
Event date
May 18, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000426794300021