IS VISITOR SATISFACTION HIGH ENOUGH? A CASE OF RURAL TOURISM DESTINATION, SOUTH BOHEMIA
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43965548" target="_blank" >RIV/49777513:23510/22:43965548 - isvavai.cz</a>
Alternative codes found
RIV/60076658:12410/22:43905273
Result on the web
<a href="https://www.sciendo.com/article/10.2478/euco-2022-0017" target="_blank" >https://www.sciendo.com/article/10.2478/euco-2022-0017</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/euco-2022-0017" target="_blank" >10.2478/euco-2022-0017</a>
Alternative languages
Result language
angličtina
Original language name
IS VISITOR SATISFACTION HIGH ENOUGH? A CASE OF RURAL TOURISM DESTINATION, SOUTH BOHEMIA
Original language description
Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Countryside
ISSN
1803-8417
e-ISSN
1803-8417
Volume of the periodical
14
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
346-362
UT code for WoS article
000824856900007
EID of the result in the Scopus database
2-s2.0-85134550093