The conditions for retail business in the countryside - the case of South Bohemia

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970598" target="_blank" >RIV/49777513:23510/23:43970598 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The conditions for retail business in the countryside - the case of South Bohemia
Original language description
The paper focuses on the results of an investigation into the buying behaviour of customers in a selected small town in the peripheral rural environment of the Czech Republic, presents the reasons for and benefits of shopping for rural residents in towns, and the benefits of shopping in the place of residence or over the Internet. The aim of the research was to identify the context of the buying behaviour of customers in a small rural town in the South Bohemian region when buying food in the place of residence and outside the place of residence, and in doing so to articulate the prerequisites and conditions of the retail business. A questionnaire and a case study were used as research methods in order to obtain data for analysis. The main finding of the research is that peripheral rural locations are able to retain their customers even when faced with the competition of multinational chains.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2023
ISBN
978-3-86367-071-9
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
319-330
Publisher name
GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.
Place of publication
Lößnitz
Event location
Železná Ruda
Event date
Nov 9, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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