Main Visitor Segments in the Karlovy Vary Region. What Is the Role of Cross‑Border Tourism?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F25%3A43977859" target="_blank" >RIV/49777513:23510/25:43977859 - isvavai.cz</a>
Result on the web
<a href="http://hdl.handle.net/11025/64513" target="_blank" >http://hdl.handle.net/11025/64513</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.24132/ZCU.XB-CON.2025.338-352" target="_blank" >10.24132/ZCU.XB-CON.2025.338-352</a>

Result language
angličtina
Original language name
Main Visitor Segments in the Karlovy Vary Region. What Is the Role of Cross‑Border Tourism?
Original language description
The German market has long represented the most important source of tourism for the Karlovy Vary Region, both in terms of visitor numbers and their economic contribution. This paper focuses on identifying and profiling visitor segments in the Karlovy Vary Region using cluster analysis. The analysis is based on data from the “Tracking Visitors to the Karlovy Vary Region” survey, conducted by CzechTourism. Methodologically, a two-step approach was employed, combining hierarchical cluster analysis (Ward’s method) with the K-means algorithm, with the optimal number of clusters determined to be four. The results revealed two clearly defined visitor segments, dominated by German tourists: short-term “Tracking Visitors to the Karlovy Vary Region” survey. By applying a two-step cluster analysis that combines hierarchical and K-means methods, the study aims to identify key patterns of visitor behavior and assess the role of German cross-border tourism in the region’s performance. The results aim to provide practical implications for destination management, particularly in the areas of marketing communication, product development, and service adaptation to major visitor segments.
Czech name
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Czech description
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Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2025
ISBN
978-80-261-1341-6
ISSN
—
e-ISSN
—
Number of pages
15
Pages from-to
338-352
Publisher name
University of West Bohemia in Pilsen
Place of publication
Plzeň
Event location
Františkovy Lázně
Event date
Nov 13, 2025
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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