The Level of Marketing Management in high-quality Hotels: A Case Study
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F11%3A43895281" target="_blank" >RIV/60076658:12510/11:43895281 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The Level of Marketing Management in high-quality Hotels: A Case Study
Original language description
The goal of this work was to gain general overview of actual approaches to marketing management in the sphere of multi/transnational corporations and sole traders; besides of creating the theoretical summary of foreign trade and marketing. Secondary goal was to execute case study on specific companies ? hotel Radisson Blu Alcron, Prague and the Hotel Rose, Czech Krumlov ? to determine the level of marketing management in high-quality hotels.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference Proceedings CITEM 2011
ISBN
978-80-7394-366-0
ISSN
—
e-ISSN
neuvedeno
Number of pages
14
Pages from-to
61-74
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
Tábor
Event date
Dec 7, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—