Current situation and future trends in the marketing process from the perspective of small and medium-sized enterprises in the South bohemia region

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F13%3A43885751" target="_blank" >RIV/60076658:12510/13:43885751 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Current situation and future trends in the marketing process from the perspective of small and medium-sized enterprises in the South bohemia region

Original language description

Small and medium-sized enterprises play an important role in creating working opportunity and generally acts as a factor of social stability and economic developement. Currently, there are several views on how to classify small and medium-sized enterprises. It depends on what classification is used for. For research purposes of GAJU 068/2010/S, the enterprises have been divided according to the number of emploees. The aim of this research is to characterize the main business processes which are small and meduim.sized enterprises engaged in and specify the most important indicators provided. Partial results of this research are presented in this article, we focus on the current situation and trends in marketing, finance and human resources processes asseen by leaders of small and medium-sized enterprises in the Southbohemian region.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

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Volume of the periodical

13

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

7

Pages from-to

169-175

UT code for WoS article

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EID of the result in the Scopus database

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