Strategic marketing and management of private labels

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F14%3A43887385" target="_blank" >RIV/60076658:12510/14:43887385 - isvavai.cz</a>
Result on the web
<a href="http://vsers.cz/wp-content/uploads/2012/10/Auspicia-2.2014.pdf" target="_blank" >http://vsers.cz/wp-content/uploads/2012/10/Auspicia-2.2014.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Strategic marketing and management of private labels
Original language description
The article presents the opportunities for private labels in the marketplace.Today?s turbulent times bring a series of challenges for market players who are trying to satisfy the needs of their customers and continually strengthen their competitive position. The economic crisis has also contributed to the rise of private labels among other brands, which led to the strong er position of private labels within other brands, but also to a higher recognition of their categories. Private labels will continueto take more market share from traditional brands and in some categories they will replace them entirely. Big brand name producers will have to fight fiercely for their store space.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
AUSPICIA : recenzovaný časopis pro otázky společenských věd
ISSN
1214-4967
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
93-103
UT code for WoS article
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EID of the result in the Scopus database
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