CSR in the Context of Sustainable Development
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F16%3A43892056" target="_blank" >RIV/60076658:12510/16:43892056 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
CSR in the Context of Sustainable Development
Original language description
European Union trends towards sustainable development are increasingly applied to the corporate sector in the form of his social engagement and social responsibility. In the corporate sector, we are talking about corporate social responsibility. This philosophy integrates into business not only economic issues but also social and environmental ones trying to find balance between corporate profitability and responsibility. Corporate Social Responsibility is a business strategy. The brand value and reputation are increasingly seen as a company's most valuable assets, CSR can build the loyalty and trust that ensure a bright the sustainable development and future for corporate. By integrating CSR into corporate strategy and into business as core value, you are not only making a significant contribution to a better society. Corporations themselves visible, create your image and thus fight for their position, sustainable development and on the market. This fact is aware not only large corporations, but also small and medium sized enterprises and therefore social responsibility involved in their activities more frequently.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 10th International Scientific Conference INPROFORUM. Threatened Europe - Socio-Economic and Environmental Changes
ISBN
978-80-7394-607-4
ISSN
2336-6788
e-ISSN
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Number of pages
8
Pages from-to
253-260
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 3, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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