Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F19%3A43900457" target="_blank" >RIV/60076658:12510/19:43900457 - isvavai.cz</a>
Result on the web
<a href="http://www.gbfrjournal.org/html/?pmode=journalview&by=2019&bm=3&vol=24&no=1&subno=&page1=14&page2=26" target="_blank" >http://www.gbfrjournal.org/html/?pmode=journalview&by=2019&bm=3&vol=24&no=1&subno=&page1=14&page2=26</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17549/gbfr.2019.24.1.14" target="_blank" >10.17549/gbfr.2019.24.1.14</a>

Result language
angličtina
Original language name
Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism
Original language description
This paper deals with a source market size estimation tool that is based on a combination of geomarketing information and consumer spending datasets. We have decided to apply a proposed estimation method on three consumption expenditure groups that are related to the tourism and hospitality industry in the Czech Republic. The geographic and consumer spending data sets for the period 2011 - 2016 were drawn from publicly available sources. With the use of GIS software, this method allowed us to estimate and graphically display consumer spending on recreation and culture; restaurants and hotels; and transport in 2016 at the level of Czech districts, as well as the average annual growth rate during the period 2011 – 2016. This paper describes the Czech tourism and hospitality market from its size and growth point of view. It shows the trends in expenditures for hospitality and tourism services, explain the purchasing power in Czech regions and districts and predict the development for next few years. The results obtained by this low-cost method can be easily used by enterprises from the Czech Republic within domestic tourism, as well as by the foreign companies wanting to attract Czech visitors.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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