A decision-making method based on consumer spending data

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00002060" target="_blank" >RIV/75081431:_____/20:00002060 - isvavai.cz</a>
Result on the web
<a href="https://www.shs-conferences.org/articles/shsconf/pdf/2020/01/shsconf_ies_2019_01006.pdf" target="_blank" >https://www.shs-conferences.org/articles/shsconf/pdf/2020/01/shsconf_ies_2019_01006.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
A decision-making method based on consumer spending data
Original language description
The aim of the paper is to introduce method which allows to calculate the estimation of the total consumer spending for 2019 in different regions of the Czech Republic. Presented method is based on combination of publicly available consumer spending data sets and geomarketing information. It can be applied to estimate consumer spending in total or for example only in one specific consumption expenditure group. Thus obtained findings, that can be visualized on a map with the use of GIS software, can be considered as a basis for more effective SMEs' marketing and management decision-making process concerning Czech Republic local consumer goods markets` size and characteristics as well as for forecasting future growth rate.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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