Personnel marketing in the context of the digitization
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905565" target="_blank" >RIV/60076658:12510/22:43905565 - isvavai.cz</a>
Result on the web
<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/79" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/79</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Personnel marketing in the context of the digitization
Original language description
The current turbulent economic situation contributes changes in the use of digital communication channels inthe field of personnel marketing through shock economic and social changes. This paper is a detailed elaboration of thepartial goal and methodology of the dissertation dealing with the identification of changes in personnel marketing takingplace due to digitization. The paper focuses on the use of the potential of online communication channels by selectedcompanies, especially social networks.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Studentská vědecká a odborná činnost 2022. Sborník vybraných příspěvků studentů Ekonomické fakulty Jihočeské univerzity v Českých Budějovicích
ISBN
978-80-7394-927-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
252-258
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Apr 21, 2022
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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