Use of Social Networks in Personnel Marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F16%3A00003581" target="_blank" >RIV/46747885:24310/16:00003581 - isvavai.cz</a>
Result on the web
<a href="https://drive.google.com/file/d/0B8csOSUHobyNTndnRXc2S3QyeTQ/view" target="_blank" >https://drive.google.com/file/d/0B8csOSUHobyNTndnRXc2S3QyeTQ/view</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Use of Social Networks in Personnel Marketing
Original language description
The paper deals with two current topics, which are social networks and personnel marketing. The review of literature in the paper is focused on the synergy that results from this connection. Personnel marketing as a new field defines an employee as a customer. To achieve higher satisfaction of this customer specific communication channels are used and social networks are one of them. This paper presents a two-level primary research. We have chosen the topic of the paper to fill in the information gap in the application of personnel marketing.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
International Scientific Conference of Business Economics, Marketing and Management (ISCOBEMM 2016)
ISBN
978-80-210-8348-6
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
73-82
Publisher name
Masaryk University
Place of publication
Brno
Event location
Brno
Event date
Jan 1, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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