Digitalization of sales in the automotive field and changes in customer purchasing behavior
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43905614" target="_blank" >RIV/60076658:12510/22:43905614 - isvavai.cz</a>
Result on the web
<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/83" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/83</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.32725/978-80-7394-976-1.01" target="_blank" >10.32725/978-80-7394-976-1.01</a>
Alternative languages
Result language
angličtina
Original language name
Digitalization of sales in the automotive field and changes in customer purchasing behavior
Original language description
As we all have known in recent years, digitalization is a key topic for almost allmanufacturing and trading companies. This trend was accelerated not only by the Covid-19pandemic but also by the ever-increasing demands on the conditions and mutual interactionsof all market entities. The need to digitalize production processes, as well as offer and salesactivities towards customers, forced even a very traditional field such as automotive tocompletely change the structure of its production and sales processes. And that in a veryshort period of time, let's say a couple of years. Producers also had to respond to the globaland rapid development of IT by researching and developing new products. The pioneer ofdigital/online selling worldwide is the used car market, but in recent years producers andsellers have focused on new automotive products. These products, especially electric drivetechnology, vehicle-connected services, autonomous driving, and car sharing, mean animportant change of customers' needs from vehicle ownership to mobility on demand. Theybring necessary changes to the automotive market for all subjects. In recent years, thecustomer has also changed, and his transformation of purchasing behavior will continue. Sohow has the evolution of customer buying behavior responded to the rapid global changes inbusiness in this field? And what will the "new digital" automotive customer look like? Thearticle deals with differences between addressing traditional automotive customers and theapproach and perception of the offer to the modern customer generation, which is daily andaggressively influenced by the offer of the "reborn" automotive market.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 16th International Scientific Conference INPROFORUM 2022. DIGITALIZATION. Society and Markets, Business and Public Administration
ISBN
978-80-7394-976-1
ISSN
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e-ISSN
2336-6788
Number of pages
6
Pages from-to
2-7
Publisher name
Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Oct 3, 2022
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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