Farmers Market: Customer Relationship
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3A71149" target="_blank" >RIV/60460709:41110/16:71149 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Farmers Market: Customer Relationship
Original language description
This article is aimed at the relationship with cus tomers at farmers' markets. Customer relations are one of the components of the Business Model Canvas. The main aim is to define and identify types of relationship that customers p erceive to be established and maintained at the farmers' markets. And on the other side, whi ch ones the vendors have already tried to establish? Primary data were collected in the pe riod from May to July 2015 at urban farmer's markets located in cities with a population greater than 100,000 in the Czech Republic. Questionnaires were distributed personally to custo mers and also producers/vendors and involved also interactions between these groups at farmers' markets. The level of personal assistance, dedicated personal assistance, self-service, automa ted services, communities and co-creation were assessed. The results show that in the customer rel ations further possible improvements of Value Proposition of farmers' markets with the customer s egment can be found. The r
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Agrarian Perspectives XXV. – Global and European Challenges for Food Production, Agribusiness and the Rural Economy
ISBN
978-80-213-2670-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
27-33
Publisher name
Czech University of Life Sciences Prague Faculty of Economics and Management
Place of publication
Praha
Event location
PEF, ČZU v Praze
Event date
Sep 14, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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