Who spends the most money at farmers' markets?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79876" target="_blank" >RIV/60460709:41110/19:79876 - isvavai.cz</a>
Result on the web
<a href="https://www.agriculturejournals.cz/publicFiles/69_2019-AGRICECON.pdf" target="_blank" >https://www.agriculturejournals.cz/publicFiles/69_2019-AGRICECON.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17221/69/2019-AGRICECON" target="_blank" >10.17221/69/2019-AGRICECON</a>

Result language
angličtina
Original language name
Who spends the most money at farmers' markets?
Original language description
Farmers markets have been booming in recent years and are becoming an important alternative food network. They enable farmers to sell their products directly to customers and thus shorten the supply chain. Market organizers must meet the needs of both consumers and vendors by ensuring customer satisfaction while maintaining profitability for vendors. The present study identified four basic segments at farmers markets, as follows: Product-oriented customers, Personal social responsibility-oriented customers. Entertainment and emotional-oriented customers, Alternative food-oriented customers. These segments were analysed using Structural Equation Modeling in relation to the amount of money spent on average at a farmers market. The results indicate that most money was spent at farmers market segments that are oriented at entertainment and emotional-oriented and product-oriented customers. This indicates that farmers markets are not longer just a place to purchase fresh, high-quality food, but also a pla
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
50204 - Business and management

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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