Consumer preferences in the Purchase Wine in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A73988" target="_blank" >RIV/60460709:41110/17:73988 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumer preferences in the Purchase Wine in the Czech Republic
Original language description
Wine as commodity is offered in endless diversity, at prices from low to very high. There are many factors that affect the quality of wine. The popularity of wine and its consumption is increasing in all countries, including the Czech Republic. The wine offer is as varied as wine itself. Wine category is a comprehensive basis used for monitoring consumers behavior, when choosing and buying wine. Wine is difficult and confusing product for the consumers, because they cannot predict how wine will taste after purchase. The subject of the article is to evaluate consumer preferences when purchasing wine in a population over 18 years old in the Czech Republic. Data acquired in the framework of quantitative research and questionnaire survey has been selected as a methodological tool. Respondents were persons over 18 years from the general population of the Czech Republic. The questionnaire concerning wine preferences has been answered by 1179 respondents, 40% of men and 60% women. Research shows that almost
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Book of abstract Agrarian perspectives XXVI - Competitiveness of European Agriculture and Food Sectors
ISBN
978-80-213-2773-3
ISSN
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e-ISSN
2464-4781
Number of pages
1
Pages from-to
53-53
Publisher name
Powerprint
Place of publication
Praha
Event location
Praha
Event date
Sep 13, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000417392400041

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