Retirees: How do they choose their grocery store? How do they shop?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F14%3A00232283" target="_blank" >RIV/62156489:43110/14:00232283 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1016/S2212-5671(14)00370-0" target="_blank" >http://dx.doi.org/10.1016/S2212-5671(14)00370-0</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/S2212-5671(14)00370-0" target="_blank" >10.1016/S2212-5671(14)00370-0</a>

Result language
angličtina
Original language name
Retirees: How do they choose their grocery store? How do they shop?
Original language description
This paper presents partial results of research based on consumer preferences when shopping for food. It is focused on retirees, their ways of choosing suitable grocery store for them and on their purchases as well. The main objective of this paper is todetermine how these consumers are influenced by many factors influencing them during, before and after the purchase and how these facts are reflected to their future decisions about store choice. The next objectives are to compare their behavior to other segments of consumers in Czech Republic, determine which segments of consumers are influenced by different factors to the other segments and describe these variations, to define which parameters are crucial for older consumer when choosing his grocerystore. The results are based on questionnaire survey that was conducted within the period from 2011 to 2013 on a sample of 4835 respondents from the Czech Republic, via online questionnaires. For the data collection the questionnaire syst
Czech name
—
Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
17th International Conference Enterprise And Competitive Environment 2014
ISBN
—
ISSN
2212-5671
e-ISSN
—
Number of pages
9
Pages from-to
480-488
Publisher name
Elsevier Science Bv
Place of publication
Amsterdam, Netherlands
Event location
Brno, CZECH REPUBLIC
Event date
Mar 6, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
345439100057

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