REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A74974" target="_blank" >RIV/60460709:41110/17:74974 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/https://doi.org/10.11118/actaun201765062131" target="_blank" >http://dx.doi.org/https://doi.org/10.11118/actaun201765062131</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/https://doi.org/10.11118/actaun201765062131" target="_blank" >https://doi.org/10.11118/actaun201765062131</a>
Alternative languages
Result language
angličtina
Original language name
REGIONAL BRANDS AS AN ATTRIBUTE OF PRODUCT QUALITY
Original language description
Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic and to demonstrate the link between regional product and quality. Part of the paper is identification of parameters determining the quality of products in general and the assessment of quality perception as one of the basic attributes of regional products. Thearticle used secondary data from publicly available sources in theform of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. and presents partial
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
2464-8310
Volume of the periodical
65
Issue of the periodical within the volume
6
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
10
Pages from-to
2131-2140
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85038815261