Brands of regional products in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75592" target="_blank" >RIV/60460709:41110/17:75592 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Brands of regional products in the Czech Republic
Original language description
Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic. The article used secondary data from publicly available sources in the form of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. Benefits of using brands and trademarks representing Czech origin or quality of the product is quite debatable. The conformity of conditions for the acquisition and subsequent use of the individual designation does not provide sufficient space for differentiation from com
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Enterprise and Competitive Environment
ISBN
978-80-7509-499-5
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
919-929
Publisher name
Faculty of Business and Economics Mendel University in Brno
Place of publication
Brno
Event location
Brno
Event date
Mar 9, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000427306200095