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Brands of regional products in the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75592" target="_blank" >RIV/60460709:41110/17:75592 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Brands of regional products in the Czech Republic

  • Original language description

    Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity, which assesses relevant criteria and guarantee their fulfilment by awarding a certificate. The aim of this paper is to define competitive environment in the designation of regional products in the Czech Republic. The article used secondary data from publicly available sources in the form of official web presentation of guarantors and coordinators of individual designation systems, methodological guidelines for granting and using brands, catalogues of certified products, etc. Benefits of using brands and trademarks representing Czech origin or quality of the product is quite debatable. The conformity of conditions for the acquisition and subsequent use of the individual designation does not provide sufficient space for differentiation from com

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Enterprise and Competitive Environment

  • ISBN

    978-80-7509-499-5

  • ISSN

  • e-ISSN

  • Number of pages

    11

  • Pages from-to

    919-929

  • Publisher name

    Faculty of Business and Economics Mendel University in Brno

  • Place of publication

    Brno

  • Event location

    Brno

  • Event date

    Mar 9, 2017

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000427306200095