All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Regional Food Labeling in Austria: Consumers Recognition of the Label Waldland

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A75624" target="_blank" >RIV/60460709:41110/17:75624 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Regional Food Labeling in Austria: Consumers Recognition of the Label Waldland

  • Original language description

    Regional labelling is one of the effective marketing tools for increasing competitiveness, especially for small and medium-sized enterprises. In Austria are currently several good working and effective regional labelling systems. The article analyzes the recognition of the Regional label Waldland among consumers in Lower Austria in terms of strategic brand management with an emphasis on managing their marketing communication activities.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS – DECISIONS, BEHAVIOR AND NORMATIVE MODELS

  • ISBN

    978-80-244-5233-3

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    708-716

  • Publisher name

    SOCIETAS SCIENTIARUM OLOMUCENSIS II, KRIZKOVSKEHO 10, OLOMOUC, 77900, CZECH REPUBLIC

  • Place of publication

    Olomouc

  • Event location

    Olomouc

  • Event date

    Sep 7, 2017

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article