Customer Experience with Organic Food: Global View

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A78084" target="_blank" >RIV/60460709:41110/18:78084 - isvavai.cz</a>
Result on the web
<a href="http://ejfa.me/index.php/journal/article/view/1856" target="_blank" >http://ejfa.me/index.php/journal/article/view/1856</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.9755/ejfa.2018.v30.i11.1856" target="_blank" >10.9755/ejfa.2018.v30.i11.1856</a>

Result language
angličtina
Original language name
Customer Experience with Organic Food: Global View
Original language description
In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon, social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas healthy, vegan, and clean food. The sentiment analysis revealed three dominant areas related to the organicfood hashtag feelings, taste, and appearance. Cluster analysis extracted
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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