EVALUATION OF CONSUMER BEHAVIOUR ON THE FOOD SUPLEMENTS MARKET

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A77386" target="_blank" >RIV/60460709:41110/19:77386 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
EVALUATION OF CONSUMER BEHAVIOUR ON THE FOOD SUPLEMENTS MARKET
Original language description
The popularity of food supplements has considerably increased over the past years. People are gradually getting used to the fact that it is important to invest money into their own health, helping themselves and preventing serious diseases. As a result of this trend, the number of food supplement manufacturers has also increased significantly. The presented text deals with identifying the specifics of consumer habits in purchasing food supplements. The food supplement market, or food supplement marketing, does not copy the current marketing trends. In the case of the food supplement market it is necessary to primarily take into account the characteristics of a target group, the vast majority still being people of retirement age. The aim of this text is to determine a marketing recommendation for food supplement manufacturers. To identify the specifics of consumer habits we will use primary data gained from a survey carried out on food supplement users.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
15th Annual International Scientific Conference on Marketing Identity - Digital Mirrors
ISBN
978-80-8105-984-1
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
559-569
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia
Place of publication
Smolenice
Event location
Smolenice
Event date
Oct 6, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000467818300053

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